So many have joined the Squishmallows craze, loving these adorably and cuddly plush like they are family, for life!
Wee are so grateful to offer Squishmallows at newsXpress stores around Australia.
The super-soft, endlessly cuddly and highly collectible plush toys are taking Australia by storm, and for good reason! Whether you’re a seasoned collector hunting for a rare find or looking for the perfect gift, your search might be easier than you think. Your local newsXpress is a fantastic place to find your new favourite friend.
Your local hub for cuddly collectibles
While you might think of heading to a large toy store, your local newsXpress is a treasure trove for Squishmallows. Because our stores are all locally owned, each one has a unique range. This makes visiting your local newsXpress a bit like a treasure hunt—you never know which adorable character you might discover! It’s always worth popping in to see the latest arrivals to the squad.
Shop local, cuddle big
When you buy a Squishmallow from your local newsXpress, you’re doing more than just adding to your collection. You are supporting a local, Australian-owned small business. Your purchase directly supports a family in your community, helps create local jobs, and contributes to a vibrant local shopping strip. It’s a feel-good purchase in every sense.
The perfect All-in-One gift stop
Squishmallows are the perfect gift for birthdays, a get-well-soon present, or just a simple ‘thinking of you’ surprise. The best part about shopping at newsXpress is the convenience. You can find the perfect cuddly character, pick out a matching greeting card, and even grab the gift wrap all in one quick, easy visit.
Ready to find your next cuddly companion? Pop into your local newsXpress today and see which Squishmallows are waiting to be hugged!
The Squishmallows story begins back in 2017, when the first squad of just eight lovable characters was launched. Inspired by the irresistibly cute and soft plush toys of Japan, the goal was to create a unique, marshmallow-like toy that was comforting to hug. Their popularity soared to a global phenomenon, largely thanks to social media platforms like TikTok, where fans and collectors began sharing their squads and hunting adventures. With unique names and personalities for every character, the desire to collect them all began!
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Shop for Squishmallows at your local newsXpress first appeared on
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